Most Effective SEO Techniques To Grow Organic Traffic in 2023

SEO, aka Search Engine Optimization, is the key player in today’s online business tactics. It helps you rank higher on Google’s SERPs and increase your website’s visibility. Ultimately, resulting in generating more traffic.

It’s a well-known fact that google keeps changing its algorithm regularly. What worked for your business last year may not work this year. Therefore, brands all across the globe keep updating their SEO tactics frequently to rank at the top among SERPs.

Traffic equals visibility - after all, more traffic equals more visibility - but we also think that the right traffic is very important. It's true that you can find common SEO best practices pretty much everywhere, but our SEO tactics are a little bit different.

So let’s dig into the most effective SEO techniques that will help your business grow its organic traffic in 2023. By implementing these techniques, businesses can experience significant growth in organic traffic, and partnering with experienced SEO consulting services provider can further enhance their online visibility and success

1. The Right Keywords

Keywords are the key players for SEO. Identifying the ones that represent your niche and cleverly using them in your content can boost your search engine rankings and allow you to attract the right audience.

Many businesses start using high-volume keywords in the beginning. However, it turns out to be a big mistake. As high-volume keywords may attract a lot of junk traffic to their website. Therefore, it is highly recommended to research and use the right keywords for your niche.

2. Relevant Content

Nowadays, audience demands the instant solution Creating content that resolves your audience’s queries and offers solutions can help you get the best boost for your brand.

Search engines prioritize content that has depth and easily provides the necessary information. Therefore, it is essential to create in-depth relevant as well as appealing content that will help you get the best ranking.

Additionally, you should consider long-tail keywords as well. With these lower-volume phrases, you can create content that pulls your potential customers deeper into your sales funnel with more transaction-focused search intent.

3. Optimize Page Titles, Images and Descriptions

Optimizing your page title, descriptions, and images with targeted keywords will provide a brief overview of your website to the search engines and your audience. The first thing users see will mark a spot on their minds; therefore, it has to be eye-catching.

Ideally, you should keep your page title between 50-60 characters and the description around 150 to 160. When it comes to images, add targeted keywords as image titles, use ALT texts to describe the images, and most importantly use high-resolution images. It will help you convey your message and get more attraction.

4. Observe your Competitors

Observing your competitors will give you market insights. It will help you understand what’s trending in the market, what’s not working out, and what’s the most preferred way to appeal to the audience. Look out for what’s not working out and remove it from your marketing strategies.

Check out their broken links and recommend they link you instead. Once you find their broken links, reach out to those websites and ask them to link you.

5. Use Internal Links

Internal links help search engines follow your site’s hierarchy and visitors navigate your site. It will help you improve your page rankings as well. According to Google, you don't need to include too many external or internal links, but as a general rule, base your linking strategy on your content's length. Relevant internal links are the most important aspect of your website.

It will bring visitors to your dead pages by leveraging the top-performed ones.

The number of links you should include isn't fixed, but if you link to a lot of non-relevant content, it will confuse search engines and distract readers.

6. Get Authentic Backlinks

Backlinks help build your authority for your specific niche and improve your rankings. Getting backlinks from trustworthy sites is important for SEO. However, do not include toxic links to your site. It is extremely harmful to your brand and SEO. Ensure that all of your backlinks are of high quality.

You should avoid the links built via spamming, sponsored links, non-indexed sites links, and irrelevant sites.

7. Optimize Web Page Speed

Holding your audience’s interest in your site depends on your web loading speed. Let’s face it, nobody likes a slow-loading website. According to a source, 53% of mobile site visitors abandon the website if they have to wait for more than 3 seconds.

Therefore, it is essential to optimize your web page speed. Avoid any unnecessary clutter from your website that might be slowing it down.

You can try Google’s Lighthouse test, as well. Along with images, this tool shows you everything that slows down your loading time. You can use this information to determine what is your essential requirements and what can be removed from your site.

Over to You

Nowadays, every brand has different SEO tactics to improve organic traffic. It’s not compulsory that what worked for other brands will work for you. But, you can experiment among those and find out what works best for your brand and stick to them. You can also hire SEO experts who can help you strategize your brand SEO and take your brand up to the next level.