Facebook vs. Instagram - Which Is Perfect For B2C Businesses?

We all know how Social media is important for business nowadays. Without social media, you have very little chance of attracting and getting a new audience. We have a great number of social media platforms now, such as Facebook, Instagram, Twitter, Pinterest, etc. It is essential for businesses to have an effective social media presence.

However, it is also important to have a perfect social media platform for your business as per your audience. It doesn’t make sense if your audience’s interest is at another platform and you are wasting your efforts on another.

It brings us to the biggest question, Facebook or Instagram. Both of these platforms have an immense impact on today’s people’s lives. As a start-up, entrepreneurs are confused about which social media platform is perfect for their B2C business. You must hire social media expert or a team that can able to work on your B2C business social media platform and accomplish sales & conversions

So, let’s take a look at some facts about Facebook and Instagram and how it impacts the B2C business.

1. Brand Engagement

When it comes to engagement, Instagram has higher brand engagement compared to Facebook. The majority of businesses are using Instagram to reach out to the maximum audience and get more engagement.

When it comes to engagement, Instagram has a higher brand engagement compared to Facebook. The majority of businesses are using Instagram to reach out to the maximum audience and get more engaged.

So for brand engagement, Instagram is the winner here.

2. Audience

While Facebook might not be the best social media platform in terms of customer engagement with brands, it has an enormous audience worldwide because it's one of the oldest and most popular social media platforms.

Social media platform such as Facebook and Instagram is used by men and women of all ages.

Instagram, on the other hand, has a much smaller audience. Instagram is used by both men and women, but not equally by both sexes or all age groups. Women and men between the ages of 18 and 34 make up the majority of Instagram's audience.

Therefore, if you want to reach women from Generation Z and Millennials, you should primarily advertise on Instagram. In the case of young men, both social media platforms have an equal chance of reaching them.

3. Users and Mobile Friendliness

You can use Facebook on your desktop, laptop, or mobile device without any problems.

Instagram, however, does not offer a desktop experience. When users log in through a Web browser, they are limited in many ways. The app was designed primarily for mobile users to share interesting moments of their lives instantly.

Therefore, when it comes to advertising on Facebook, it doesn't matter what device you use or how you access the platform. In contrast, Instagram requires you to use an app.

Therefore, you should optimize your content for mobile use if you intend to launch a social media campaign on Facebook. Whenever you post or advertise on Instagram, you must make them mobile-friendly.

4. Ads

With Facebook, users can choose up to 11 types of Ads, such as Video Ads, Image Ads, Collection Ads, Carousel Ads, Slideshow Ads, Facebook Instant Experiences/Canvas Ads, Lead Generation Ads, Offer Ads, Post Engagement Ads/Boosted Posts, Event Response Ads, and Page Likes.

Meanwhile, Instagram offers only 4 types of Ads, Video Ads, Photo Ads, Carousel Ads, and Stories Ads.

However, Instagram stories have higher conversion rates compared to feed Ads. Due to their versatility, Stories Ads allow you to launch a variety of social media campaigns, such as brand awareness, app installation, lead generation, traffic generation, or sales. On Instagram, they are among the most cost-effective and effective types of ads.

5. Costs

Social media marketing is expensive regardless of the platform. The costs of your ads on Facebook depend on the Ad objective, bidding type, audience, Ad quality, and your niche.

On the other hand, Instagram Ad costs are affected due to many factors, such as audience and Ad feedback.

But, investing in both platform Ads is highly beneficial for your business. You can conduct a social media campaign all by yourself or you can hire professionals to help you launch your social media campaign.

6. Conversion Generator

When it comes to generating conversion, Facebook is the winner. Because of Facebook's advanced targeting capabilities, conversion rates are higher on Facebook in addition to its large audience base.

As compared to Instagram, Facebook has a higher level of precision, specificity, and depth. A number of tools are available for targeting customers, such as Lookalike Audience, which matches audiences, and Custom Audience, which tracks audiences using pixels.

7. Growing Revenue

The revenue of the business directly depends on the audience size. However, despite having a much larger audience, Facebook is generating less revenue compared to Instagram. Businesses have more chances of getting conversions and engagement on Instagram which helps businesses get the best ROI.

Ending Note

Well, both social media platforms have their strength that can help businesses flourish. Both platforms have their pros and cons that you can utilize as per your benefits. However, for starters, promoting your business on Instagram has more pros. Businesses can get many benefits from investing on Instagram and in the anticipatable future. Feel free to connect with the best social media marketing services to manage your business's social media channels.