Top 5 PPC Advertising Platforms for Small Businesses

Pay-per-click (PPC) advertising is a successful way for small business owners to increase sales and establish their brand. The difficulty is that PPC campaigns take a lot of work and preparation to create, manage, track, and optimise. Due to increased competition for the same keywords from more firms, PPC advertising has also increased in cost. Therefore, you should hire a PPC expert to take your brand to heights.

Numerous tools have been introduced to the market in an effort to outperform the competition, streamline the campaign management process, and continue to achieve higher returns on ad spend (ROAS).

The functionality, essential features, and prices of each are listed here, organized into several use cases to make it simple for you to select the option that best suits your requirements.PPC paid advertising services, a cost-effective method of reaching your target market because you only pay when someone clicks on your ad. The choice of the best PPC platform, however, can be challenging, particularly for small firms with tight resources.

PPC Advertising: What is it?

You can display advertisements using PPC advertising on websites like social networking sites, search engine results pages, and other websites. Keyword bidding is possible with PPC, and advertisers only pay when a user clicks their ad. When users click on your PPC ad, they are taken to a landing page on your website.

How Do PPC Networks Work?

You can post advertisements on pay-per-click (PPC) ad networks' platforms. In this type of digital marketing, the advertiser compensates the publisher each time a user clicks on their advertisement.

Google Ads, Microsoft Advertising (formerly Bing Ads), and Facebook Ads are the top PPC ad networks. These PPC ad systems enable advertisers to target customers based on a variety of criteria, including geography, device type, and certain keywords or interests.

The Top 5 PPC Advertising Platforms for Small Businesses

1. Google Ads

Given that Google Ads is essentially the king of paid advertising platforms, it should come as no surprise that it is ranked first on our list. Because Google is the most popular search engine, you can use Google Ads to display PPC ads at the top of Google search results, maximising Google's visibility to benefit your company. Google Ads is an excellent platform for both search and display ads because you can promote on well-known websites using the Google Display Network as well.

2. Bing Ads

Although Google may be the most popular search engine online, there are many others as well. It makes sense to use Bing's PPC platform, Bing Ads, to get listed in search results since Bing receives a large amount of site traffic as well.

Why Should You Show Advertisements on Bing?

The fact that Microsoft Advertising is more reasonably priced for small businesses who do not have the funds for pricey campaigns on Google's platform is one of its key benefits. Utilizing Microsoft Advertising also gives you the opportunity to display your ads on MSN, Yahoo, and AOL, three websites that receive millions of visitors each month. Additionally, by using Microsoft's PPC network, you can reach users with high incomes, who are more likely to make purchases after seeing your advertisement.

3. Facebook ads

Not all PPC advertisements are limited to websites and search engines run by outside companies. The massive user base of the social media behemoth makes it a terrific place to reach sizable online audiences, making Facebook Ads one of the best platforms for doing that. Banner ads and sponsored posts are only two of the several Facebook ad formats that are accessible.

Why Should Facebook Advertisements Be Displayed?

The ability to target users precisely is one of Facebook Ads' greatest benefits. To create custom ad groups, you can specify criteria like age, gender, region, interests, and activities. You can also decide to limit the audience for your adverts to those you already know. By doing this, you can make sure that you're communicating with people who are already familiar with your services and may be more inclined to become paying clients.

4. LinkedIn Ads

LinkedIn Ads is a great option for B2B companies looking to reach a professional audience. With LinkedIn Ads, you can target your ads based on job title, company size, and industry. LinkedIn Ads also offers a variety of ad formats, including sponsored content, sponsored In Mail, and more. Even though it's frequently disregarded as a social media platform, LinkedIn is a fantastic tool for advertising, especially if your company is B2B. It works especially well for promoting educational content relevant to your industry.

5. Twitter Ads

Twitter is one of the largest social media networks after Facebook and Instagram. Promoted tweets, which push genuine tweets from your company to the top of consumers' feeds, are one of the greatest types of Twitter ads. Twitter Ads allows you to target your ads based on keywords, location, and interests. With Twitter Ads, you can create ads that appear in users’ timelines, as well as promote your account to gain followers. Twitter Ads also offers a variety of ad formats, including promoted tweets, promoted accounts, and more.

Over to You

By using the top PPC paid advertising services, advertising platforms, small businesses can take advantage of these benefits and effectively reach their target audience online. Hiring a PPC expert can provide businesses with the expertise, time-saving, cost-effectiveness, faster results, and continuous optimization they need to achieve success with their PPC advertising campaigns. There are many PPC advertising platforms available for small businesses. Each platform offers unique features and targeting options, so it’s important to do your research and choose the platform that best suits your business goals and budget.

Consider hiring a PPC expert or paid advertising services to help you create and manage effective PPC campaigns that drive traffic and sales.